Ruroc Atlas 3.0 Helmet | Return of the Cafe Racers

Someone once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” For any brand, releasing a new product is a tough challenge. Even if it is a success there are going to be a lot of lessons learnt once customers start pushing their product to its limits. Snowsports helmet manufacturer Ruroc released their first motorcycle…

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Riding Cross-Country on a BMW K 1600 B

BMW’s K 1600 B is a high-tech, high-performance bagger that carves like a sport tourer and is the perfect mount for a cross-country run. Photos by Kevin Wing and Greg Drevenstedt. Though California has been my adopted home going on 15 years now, I’m a Southern boy. Born in Nashville. Lived in Charleston, Tampa, Atlanta and New Orleans. Taught manners…

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Smartphone VS GPS

Before we get too far into this, let’s face it, smartphones have come a long way and are capable of doing things most don’t understand and some can’t comprehend. Navigation, however, is one of the features people from all walks – and levels of technological literacy – use on a daily basis.  A smartphone works quite well for nav among…

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