Yamaha Aims for Carbon Neutrality by 2050

Yamaha is looking to the future and charting a course toward carbon neutrality by 2050. (Yamaha/)Yamaha Motor plans to be a carbon neutral company by 2050, both in its business activities as well as in the emissions of its new motorcycle products. This doesn’t mean a complete loss of petrol-powered streetbikes from the Tuning Fork brand though. Carbon neutrality is…

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Harley-Davidson Returns Focus to Core Products With Icons Collection

The 2021 Harley-Davidson Electra Glide Revival next to its inspiration, an original 1970 Harley-Davidson FLH Electra Glide. (Jeff Allen/) When, in 2018, Harley-Davidson first announced its More Roads strategy, with its focus on “building riders” in part by breaking into new markets like small-displacement and electric motorcycles, then-CEO Matt Levatich said, “Harley-Davidson is iconic because we’ve never been static.” While…

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1996 Honda CBR600F3, Still No. 1

Twenty-five years and two days ago, we had this to say about Honda’s number-One selling motorcycle in the USA – Honda CBR600F3. Did it say something wrong, or did our taste just change? Show me something more masochistic and expensive, please… Honda’s king of the middle-weights, the CBR600F3, returns for 1996 with nothing more than new clothes and a new…

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