A Harley-Davidson is more than a motorcycle. It is a symbol of Americana, built from the ground up by founders Walter and Arthur Davidson and their friend Bill Harley. But the road to success was not exactly smooth - it was filled with innumerable obstacles, ruthless competitors and extraordinary risks. Together these three young men, the sons of blue-collar immigrants,…
A Harley-Davidson is more than a motorcycle. It is a symbol of Americana, built from the ground up by founders Walter and Arthur Davidson and their friend Bill Harley. But the road to success was not exactly smooth - it was filled with innumerable obstacles, ruthless competitors and extraordinary risks. Together these three young men, the sons of blue-collar immigrants,…
It was one wild ride to get through 2020, something that was certainly true at Harley Davison. In March Jochen Zeitz took off his Pumas and swapped them for his biker boots. The new CEO of HD has now been in the big saddle for 9 months, and a busy stretch it was. Branded as “The Rewire,” changes are in…