Zero Motorcycles Marks Earth Day With Special-Edition DSR
Zero’s new limited-edition 15th Anniversary DSR comes in five flavors—or rather, five colors. (Zero Motorcycles/)Happy Earth Day. In a brand-obsessed world like ours, you’d think the date would serve as a marketing opportunity made in heaven, a suitably noble occasion for two-wheel vehicle manufacturers to tout their machines’ green attributes (or at least try to convince you of them). As…