The business structure of Ducati Motor Holding is a lot like one of those nesting Russian dolls – the Italian motorcycle brand is owned by Lamborghini, which is owned by Audi, which is owned by Volkswagen…whose stock is largely owned by Porsche, which is also owned by VW. Are you still with me? Good, because it will can also be…
Francesco Bagnaia, triumphant, led from the third lap to win and moved into second place in the points. (MotoGP/)Ducati’s big team strategy of fielding eight bikes—more than any other manufacturer—has at last born fruit. Francesco “Pecco” Bagnaia and Enea Bastianini—both on Ducatis—fought out a frenetic last lap to a 0.034-second victory for “Pecco.” Between Bagnaia and the Yamaha-mounted championship leader…
Motorcycle teaser videos, those gaudy sources of temptation, are baldfaced attempts to fire the buying public’s frenzy through breathtaking images of performance and adventure. And its Ducati DesertX promos, in particular, work like a charm. Early footage of Antoine Méo blasting desert dunes and ripping a motocross track worked their seductive magic; customers went running to dealerships, deposit in hand,…