Harley-Davidson Returns Focus to Core Products With Icons Collection
NEWS

Harley-Davidson Returns Focus to Core Products With Icons Collection

The 2021 Harley-Davidson Electra Glide Revival next to its inspiration, an original 1970 Harley-Davidson FLH Electra Glide. (Jeff Allen/) When, in 2018, Harley-Davidson first announced its More Roads strategy, with its focus on “building riders” in part by breaking into new markets like small-displacement and electric motorcycles, then-CEO Matt Levatich said, “Harley-Davidson is iconic because we’ve never been static.” While…

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July 30, 2021
Report: New Harley-Davidson Sportster Will Be a 120hp Beast
NEWS

Report: New Harley-Davidson Sportster Will Be a 120hp Beast

Tomorrow, we will see the next iteration of the Harley-Davidson Sportster – a move tipped by the Bar & Shield brand’s not to subtle “From Evolution to Revolution” premiere tagline. That tagline is a nod to the names of the Evolution motor that powered the previous Sportster generation, as well as Revolution being the name of Harley-Davidson’s new motor platform,…

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July 15, 2021
2021 Harley-Davidson Sportster S First Look
NEWS

2021 Harley-Davidson Sportster S First Look

The new 2021 Harley-Davidson Sportster S that was unveiled this morning looks so much like the earlier prototype we dubbed Custom 1250 and already closely examined, most of the conjecture is already over except for the how much and when. And that’s $14,999 and this fall. This one’s “designed to deliver a thrilling riding experience and ushers in a new era of…

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July 15, 2021