MV Agusta Relaunches in the USA with New Plan & New CEO

MV Agusta announced today that it is relaunching its brand in the United States, and leading that charge will be the new CEO of MV Agusta USA, Christian Henderson. Henderson’s marching orders are to expand the brand’s range of services in the United States, to enhance the customer experience, and to strengthen the dealer support network. In their press release,…

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Harley-Davidson Reveals The Hardwire Plan

Harley-Davidson laid out the details for The Hardwire, the company’s new strategic plan for the next five years. Highlights of The Hardwire include investing in the touring and heavyweight cruiser segment, expanding into new segments and creating a new division dedicated to electric motorcycles. The Hardwire’s goals from 2021 to 2025 include a mid single-digit annual growth in revenue and…

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