Ruroc Atlas 3.0 Helmet | Return of the Cafe Racers

Someone once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.” For any brand, releasing a new product is a tough challenge. Even if it is a success there are going to be a lot of lessons learnt once customers start pushing their product to its limits. Snowsports helmet manufacturer Ruroc released their first motorcycle…