The Norton Motorcycles brand has gone through the wringer this past year, with the company’s financial scandal culminating in  India’s TVS Motor Company purchasing the beleaguered British marque.

Much was said about what the future of Norton would look like under TVS ownership, but it seems clear now that the new regime is set on righting the ship.

In addition to its product lineup commitments, TVS has invested heavily in Norton’s long-term future. The latest evidence of this is the creation of a new headquarters for the iconic motorcycle brand in Solihull, in the West Midlands of England.

The new HQ will house all of Norton’s operations, including all of its design, sales, marketing, engineering, and manufacturing needs.

Expected to be completed in Q1 2021, the new facility will create roughly 50 jobs for the region, which is expected to grow as the brand re-finds its footing.

“The opening of the new headquarters represents a significant step forward for Norton Motorcycles,” said Sudarshan Venu, Joint Managing Director of TVS Motors.

“The opening of this state-of-the-art facility will create the foundations for a sustainable long-term future of Norton. The new bikes will meet the world class standards our customers expect.

“2020 has been a tough year for the world but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just 9 months,” Venu continued.

“This new facility underpinned by strong quality processes will produce bikes truly worthy of the illustrious Norton brand and take it into the future.”

“We are setting out to create a future for the company, our employees, our customers and our partners that lives up to the highest expectations and enable Norton to once again become the real force its history deserves.”

Source: Norton