Vespa cracks 19 million unit milestone in 75th year

Vespa cracks 19 million unit milestone in 75th year

75 years young and never more popular

Vespa celebrates 75 years and reaches the extraordinary milestone of 19 million units produced, beginning from the spring of 1946. The Vespa that celebrates the 19 million is a GTS 300 in 75th Anniversary Special Edition and was assembled in the Pontedera plant, where Vespa has been manufactured uninterrupted since 1946.

1945 Vespa MP6 Prototype

Halfway through the first decade of the new millennia, annual Vespa production was around 50 thousand units and, since then, constant and spectacular growth took it an excess of 100 thousand in 2007 and 200 thousand from 2018.

Vespsa is today manufactured out of three production sites: Pontedera, with production destined for Europe, the Americas and all the western markets; Vinh Phuc, in Vietnam, which serves the local market along with Australia, and India hosts the ultra-modern Baramati plant, opened in April 2012, where Vespas for the Indian and Nepalese markets are produced.

Vespa’s Pontedera plant, in Tuscany – 1950s

For its 75th birthday, Vespa introduces a special Vespa 75th series, available for Vespa Primavera (in the 50, 125 and 150 cc engine sizes) and for Vespa GTS (in the 125 and 300 cc engine sizes), limitedly to 2021.

75th Anniversary Vespa GTS 300

The body of Vespa 75th takes on the brand new metallic Giallo 75th colour which, designed expressly for this series, reinterprets colours in a modern key that were all the rage in the forties. The number 75 appears on the side panels and front mudguard in a more accentuated shade, creating an elegant tone-on-tone, as well on the front, where the traditional “necktie” is refined in a matte yellow pyrite colour.

75th Anniversary Vespa Primavera 150

Vespa was born out of the desire to create an innovative product for individual mobility. First a “motor scooter” was built on the model of small motorcycles for parachutists and then a prototype that revolutionised the concept that had dominated the classic motorcycling layout until then. A vehicle was created with a stress-bearing body, direct-drive, with the gear shift on the handlebar. The classic front fork disappeared in favour of a single-sided swingarm that made tyre changes easier and, above all, the frame disappeared, replaced by a stress-bearing body capable of protecting the rider from dirt and rumpled clothing. The Vespa design patent filing date is 23 April 1946.

1945 Vespa MP6 Prototype

After the years of rebirth, Vespa continued to strengthen through the generational renewal of the sixties. As cars and mass motorisation spread, Vespa offered salvation from traffic, with the versions in the smaller engine sizes catering to the growing youth market. Then, in the ‘70s, the signs of a growing ecological awareness and the first petrol crisis arrived, Vespa was the antidote to city pollution, able to zip through traffic and easily find parking.

Still built entirely out of steel to this day, Vespa has also carved out a modern legend and successfully blends heritage with modern technology in a way that no others has managed and continue to produce the world’s most evocative scooters.


Brief Vespa Timeline

Vespa’s Pontedera plant, in Tuscany

On 23 April 1946, Piaggio (founded in 1884) files the patent for “a motorcycle featuring a rational elemental and organic complex combined with frame and fenders and an engine hood covering all mechanical parts”. The Vespa is born. The motorised scooter with a 98 cc, 2T single-cylinder engine is built in the Pontedera plant, in Tuscany.

1946 Vespa 98

1948 – The Vespa 125 cc model is introduced.

Vespa 125, 1949 – The first 125cc Vespa came in 1948. It differed from the 98 not only in terms of its engine capacity, but also for the introduction of rear suspension; the front suspension was also modified

1949 – The Unione Italiana Vespa Riders, incorporating 30 clubs, is formed and holds its first convention.

1950 – Vespa begins production in German under a licence agreement with Hoffman-Werke.

1951 – Vespa begins production in the United Kingdom under license to Douglas of Bristol and in France with ACMA of Paris.

1952 – The Vespa Club Europea is born in Milan to bring the clubs in Italy, France, Germany, Switzerland, Holland and Belgium together. Worldwide Vespa Club membership surpasses 50,000. There are more than 10,000 Vespa service stations around the world.

Vespa 125 “U”, 1953 – Characterised by its austere aesthetic, this was the “utility” version, sold for 20,000 lira less than the more modern 125. The headlamp appeared high up on the handlebar for the first time in Italy (it had already been introduced on a number of exported models).

1953 – Vespa 125 is immortalised in the film Roman Holiday by William Wyler with Gregory Peck and Audrey Hepburn.

Vespa 125 Roman Holiday

1955 – Vespa GS marks a turning point for Vespa which, for the first time, exceeds the 100 km/h mark, adopts a 4-speed gearbox for the first time and mounts 10 inch wheel rims.

1955 Vespa GS150 – efined by experts as “the most highly-appreciated, imitated and best remembered model”. There were numerous innovations: the 150cc engine, 4-speed gearbox, standard long saddle, handlebar-headlamp unit with “fairing”, and wheels with 10” tyres. This Vespa could reach 100 km/h. The design also changed, with a much more aerodynamic body.
1962 – Created to continue the commercial success of the first GS, it boasted a completely new design.
The exhaust silencer, carburettor and suspension were also new. The power output was 8.2 HP at 6500 rpm.

1964 – The Vespino is born – Vespa in the 50 cc engine capacity.

Vespa 50 – The first Vespa 50cc, created to exploit the new Italian Highway Code which made a number plate obligatory on larger engines. Extremely versatile and reliable, the engine featured a new layout, with the cylinder inclined 45° instead of horizontal. It was also the last design to leave Corradino D’Ascanio’s drawing board

1965 – Vespa sales surpass 3.5 million.

Vespa 180 SS, 1965 – Representing a new standard in terms of engine capacity growth (181.14cc), it could reach 105 km/h thanks to its 10 HP. The 180 SS (Super Sport) replaced the glorious GS 150/160cc. Piaggio modified the front cowling, making it more aerodynamic and significantly improving comfort, handling and road holding.

1968 – The “Chi Vespa mangia le mele” campaign (Those who Vespa eat the apples) revolutionises the advertising world.

1968 Vespa Primavera – Together with the subsequent PX, this was the most enduring of the Vespa models. It derived from the “new” 125, but with considerable differences in the engine, which raised the top speed by 10 km/h. There was great attention to detail, finishes including the classic and very practical bag hook.

1968 – Vespa Primavera is one of the longest-lasting Vespa models and the vehicle of new generations all over Europe.

1968 Vespa 180 Rally – The engine was new, the front headlamp new and more powerful, the frame, derived from the Vespa 150 Sprint, narrower and more aerodynamic than that of the Super Sport.

1976 – Vespa Primavera 125 – ET3 is the first scooter with electronic ignition.

Vespa 125 Primavera ET3, 1976 – The acronym stood for“3 port electronics”, and marked an important change to the engine, more powerful and peppy. Even the styling was changed from the standard Primavera (which remained in the range)

1978 – Vespa PX is born in the three-cylinder “classic” 125, 150 and 200 cc versions. It would be the most sold model in Vespa history with more than 30 million units.

1978 – The “PX” represented another step forward in terms of aesthetics (the chassis was completely redesigned ) and performance. The top box was positioned behind the cowling. That same year, the P 200 E was also presented. With respect to the 125 version, this model could be equipped with separate lubrication and direction indicators incorporated in the body.

1980 – Four Vespa PX units participate in the Paris-Dakar, the most epic and gruelling race in the world. Incredibly, ridden by Marc Simonot, one of them would go on to finish the race.

Vespa at Dakar

1984 – Vespa PK 125 Automatica is the first Vespa with an automatic transmission.

Vespa PK 125 Automatica, 1984 – Automatic gearing was introduced by Vespa, perhaps the most radical change since 1946 (at least from the user’s standpoint). The presence of the automatic transmission was emphasised by the absence of the foot brake, replaced by the lever on the left handlebar (which does not need to control the clutch, as it is automatic). It was also available with automatic oil-petrol mixer and electric ignition. The following year the Vespa PK 50 Automatic was launched.

1988 – Vespa sales surpass 10 million.

1992 – Giorgio Bettinelli, writer and journalist, leaves Rome on a Vespa and reaches Saigon in March 1993. He would go on to accomplish several other feats: in 1994-95, also on a Vespa, he covered the 36,000 km from Alaska to Tierra del Fuego. In 1995-96 he travelled from Melbourne to Cape Town – over 52,000 km in 12 months. In 1997 he started out from Chile, reaching Tasmania after three years and eight months, having travelled 144,000 km on his Vespa and crossed 90 countries across the Americas, Siberia, Europe, Africa, Asia and Oceania. All in all, Bettinelli has travelled 250,000 km on a Vespa.

1996 – The new Vespa generation is born with the ET4 125 cc model. For the first time, Vespa adopts a 4T engine and automatic transmission.

1996 Vespa ET4 125

1996 – The number of Vespas sold surpasses 15 million.

1997 – Vespa ET2 (50 cc) is launched.

1998 – Restyling and front disc brake for Vespa PX, the most sold scooter model in the world (over two million units from the time it was launched).

2000 Vespa ET2 50

2000 – Vespa returns to the American market.

Vespa
Granturismo 200L and 125L, 2003 – The Granturismo was the largest and most powerful Vespa produced up until that time. In its 200L and 125L versions, it marries Vespa’s emotional values with state-of-the-art technology: this was the first-ever Vespa to have sparkling four-stroke, four-valve, liquid-cooled engines that meet the new Euro 2 emissions standards, as well as 12-inch wheels and a two-disk brake system. The steel body is a uniquely Vespa touch.

2003 – The return of the Vespone, Vespa GT 125 and Vespa GT 200 are born.

2005 – Vespa LX marks the return to Vespa’s most classic lines.

Vespa LX, 2005 – It’s the return of the “Vespino” (“little Vespa”), the small body model which had been alongside the “Vespone” (“big Vespa”) for more than 50 years.
Vespa GTS 250 i.e., 2005 – Fifty years after the launch of the Vespa GS (Gran Sport), the first sport scooter in history and still a sought after treasure for collectors and fans, Vespa GTS 250 i.e. renews the GS blend of speed and style to become the fastest, most powerful and most high-tech Vespa.

2006 – Vespa celebrates 60 years with the spectacular Vespa 60° special series that brings back the colours and style of the early Vespas.

Vespa GT 60°, 250cc, 2006 – This is the gift that Vespa was determined to give its fans to celebrate the company’s sixtieth anniversary. With its prestigious materials and exclusive finish, this unique limited edition is made in a series of only 999 units, and is destined to become one of the milestones in Vespa’s long history.

2008 – Vespa 300 GTS Super is the highest performance and sportiest model in history.

Vespa GTS 300 Super, 2008 – Vespa GTS 300 Super brought exclusive Vespa elegance to the “over 250” class. The classic, unique Vespa style is combined with a distinctly sporty and modern personality.

2011 – Vespa 946 is highly exclusive model dedicated to aesthetic and technological perfection, the name of which recalls the year that the scooter symbolic of Italian elegance was born – 1946.

Vespa 946

2013 – The legendary Vespa Primavera returns, produced in the 50, 125 and 150 engine sizes, it renews the legendary Vespino.

2013 Vespa Primavera 125
2014 Vespa Sprint 125
2016 Vespa 946 (Red)
2017 Vespa Sei Giorni

2018 – Vespa Elettrica is born, a modern work of art with a technological heart, destined to change the mobility segment. Completely silent and easy to ride, and produced entirely in Pontedera, it represents the revolutionary and contemporary soul of Vespa.

Vespa Elettrica

2021 – Vespa reaches 19 million units produced and celebrates 75 years with the Vespa 75th special series.

75th Anniversary Vespa GTS 300

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